CS Genetics Branding

CS Genetics, a single-cell genomics company, wanted a fresh start to their look, and smart can be simple for branding. Using a modern, minimal approach, the idea of ‘smart can be simple’ played off the various shapes of cells in an abstract manner. Emphasizing science imagery through circle die cuts and overlays, this branding seeks to simplify the complexity of sequencing. This immersive identity also implies the idea of scalability through the varying sizes of circles. Friendly and sophisticated shape and color support the instrument-free platform.