Imposter

Do You Know Who You Really Are?

Imposter is a personalized small batch of wine that makes people question who they are. This packaged wine is inspired by the condition, Capgras Delusion, where one believes that a friend, spouse, or other close family member has been replaced by an identical imposter. Through this concept, the use of double-sided labels became an important revealing factor. Mismatched faces cover the inside label while the outside label has this intertwined maze around the logo. The description of the wine is separate from the design itself, so it doesn’t take away from the concept but still adds to the piece. Both description labels have reflective material, located on the inside to create this mirror look that customers can peer into. This begs the overarching question, who are you?