Hotel Icarus

Elevation at its Finest

Hotel Icarus is a hotel located among the clouds where elevation is at its finest. The concept of a floating hotel based in Peru came from the mountains of Machu Picchu, where the targeted audience focuses on people who like to travel to great lengths to see the world. To accomplish this design, I created a logo and pattern design to spread across hotel key cards, amenities, and a booklet. My pattern design and graphic elements are based on different cultural aspects of Peru combined with a contrasting color palette.